Friends, the world today is a world of business where tough competition is always on. Every business wants to make an indelible impression on the market, and we are sure your business would do just that.
But as you see in the marketing and advertising fields, almost all the business brands are represented through some images, phrases, shapes, or a combination of all of these.
What is a logo?
In fact, these images and phrases or shapes are their logos .
Simply put , the definition of logos goes as under-
A logo is an image, phrase, shape, or combination thereof that depicts a company’s name and purpose.
But is that all a logo stands for? No, they can be more than identifying symbols.
If done correctly, it communicates a company’s story by expressing your brand message to your target audience emotionally.
The logo’s purpose
Logos are essential because:
First impressions invite customers to interact with your brand.
Brand identity creation
It gives your firm a memorable symbol.
You stand apart from your competitors.
They communicate your message beyond their aesthetic appeal. They show whether you’re humorous or serious, innovative or wholesome, cutting-edge or ageless.
A logo colour palette can be single or several colours (although we recommend staying within a two- or three-colour combination). Choose colours properly because they’ll be used in other branding materials.
Typography involves the letters in a logo, grouped in a consistent design. Logos might be based on a single letter, a monogram, or a company’s name.
An picture can be a simple arrow or a complex orangutan. It can be an image, symbol, or picture that represents a product or value.
If you choose an image, remember that your logo may need to be resized; select something obvious and scalable.
A tagline is a term or slogan that explains what your firm does.
Logos don’t need taglines, but it’s something to consider if, instance, your logo image alone is an abstract interpretation of Harmony – it may represent your principles, but it doesn’t tell them about your firm.
What differentiates a logo?
Effectiveness in logo design is subjective and varies by company, audience, message, and design. Whether you develop a logo with our logo builder or a freelance designer, there are four goals you should aim for:
The best logos are ones that resonate with their intended audience. Logos symbolise your company and audience. You wouldn’t choose vibrant colours (like yellow) for a funeral home or gloomy greys for a children’s party planner.
This applies to all design styles, especially wordmark logos (text-only logos). If your audience has to comprehend your logo, they’ll be gone before you can say “conversions.” Ensure your logo is immediately recognisable.
Industry trends are a wonderful place to start, but a logo should differentiate your company from the competitors.
Distinct = memorable, which reminds clients why they should be devoted to your brand.
This is significant enough to repeat. Your logo will appear in multiple media channels and sizes. Therefore, the greatest logos are versatile and can be scaled to match any branding demand.
Various places where your logo must appear.
Logos should be everywhere your product, company, and brand are represented.
Your logo at the top of your site boosts brand visibility and tells visitors who they are.
Branded business cards are a great way to spread your name and provide clients a chance to remember you.
Your logo should appear in ads, brochures, product packaging, social media posts, and newsletters.
Your company presentations should always include a logo representing your brand.
Logos in letters, emails, memos, and other communications enhance your brand for consumers and employees, connecting business culture to the brand representing it.
Let’s examine how some iconic logos work.
Twitter? This bird tweets, too.
The logo is basic, readily understood, and represents what Twitter can achieve in a single image. Its size and colour draw attention, but its simplicity reminds users that Twitter is easy to use.
The objective is that these yellow arches are instantly recognisable. McDonald’s built their stores around these arches, which became their emblem.
The colours are joyful and bright, and the “M” form reminds you of Mickey D’s fries.
The longest river in the world inspired this retail giant’s name and logo.
The arrow under the name suggests that Amazon offers every product from A to Z, in the shape of a smile, because they keep their consumers happy.
We couldn’t forget our favourite techies, whose logo is a mark of innovation and panache.
Like Twitter’s logo, Apple’s is simple but represents the company’s name. Its elegant black and white palette invites clients to “eat the apple” (connect with the company) and plays on the word “byte,” a computing cornerstone. A good icon!
Now that you know what a logo is and the significance it plays in your brand image, design your logo with the Tailor Brands Logo Maker.
It is in this context that we provide you with one of the best and easiest logo maker services.
Here it will be fun to make your own logo and, within no time, your logo will be presented in front of you. The smashinglogo.com is one such service provider. Their services are professional and ranked amongst the top in their field. Lets take a little deep in the working and their plans
But first , how do they make logos in seconds?
The website is based on a simple but most user friendly interface. When you visit the website, you will see the opening page. On this page, you can open your account by registering on the website.
All the details like how a logo is made, what is required to create your logo, FAQs and pricing plans are available here.
They have three plans to offer, which are as below.
- Basic Lite Plan – ₹ 3000
- Most Popular Business Plan- ₹4500
- Premium Plan ₹ 6000
All the three plans have different features which can be selected as per your requirements and affordability. The best part is that all these plans are one time purchase and no monthly/annual payment is required to use their services. If possible, you can ask for a discounted price, but it is solely at their discretion.
They provide 24/7 email support.
The smashing.com has a worldwide presence in more than 190 countries with over 20 million satisfied users and is used by over a thousand industries across all sectors.
Have a look at their satisfied customers and what they have to say.
That’s it. Hit the get started now button and you are done. Within seconds, your logo will appear in front of you. While designing your logo, you can choose your own virtual designer, fonts, icons, brand attributes, and put in your industry from a variety of options available on the logo design page.
The FAQs part is there to clear up all your doubts and help you. The FAQ part is divided into three segment –
- Logo Maker
- What is included and
- Copyright & Pricing
In case there remains any other question, they are always available on 24×7 email support.
In our opinion, Smashing Logo is true to their words. They offer the best value for money.
You can visit their website by clicking on https://smashinglogo.com/
As the name of the website itself suggests, every business does require a smashing logo, and for that very purpose, smashing.com comes in handy and is the most affordable in its peer group.
They have earned the prestigious awards.
After the logo has been purchased and the user has access to the files, they are not eligible for a refund. In order to treat everyone equally, no exceptions will be made.
If you have purchased a logo and created another logo on the website afterwards that you like better, you can ask for a replacement within 30 days of purchase. You can take advantage of this replacement only once (per purchase). The acquired license is automatically transferred to the second logo. You are not allowed to use the first logo after it has been replaced with the second one.
Well, that’s all for the time being in this article. We hope you got all the details on the logo, design and its importance.
Keep reading , happy reading and wait for our next such informative blog post shortly!!